100 North Point Center East

Suite 125

Alpharetta, GA 30022

win@qvvvr.com

100 North Point Center East

Suite 125

Alpharetta, GA 30022

win@qvvvr.com

It's All in How You Frame It

We've been thinking about how much narrative work happens before any image is technically manipulated.

It's All in How You Frame It

We've been thinking about how much narrative work happens before any image is technically manipulated.

Modern cameras shoot in burst mode, capturing dozens of frames per second. From any single moment, a photographer might walk away with images of a subject laughing, engaged, mid-blink, or distracted. Editors then choose one. And that choice, by itself, can change the entire story being told. 

A recent example where a photo of Trump was selected to suggest confusion, while other frames from the same sequence, taken seconds apart, showed a normal, engaged exchange. The image was authentic. Nothing was Photoshopped. But the frame that ran aligned with a particular narrative that the broader sequence didn't really support. 

For campaigns, candidates, and anyone working in comms, this is a useful reminder. The threat we should be planning for isn't only fabricated images. It's real ones, selectively shown.

LINK TO FULL ARTICLE

Modern cameras shoot in burst mode, capturing dozens of frames per second. From any single moment, a photographer might walk away with images of a subject laughing, engaged, mid-blink, or distracted. Editors then choose one. And that choice, by itself, can change the entire story being told. 

A recent example where a photo of Trump was selected to suggest confusion, while other frames from the same sequence, taken seconds apart, showed a normal, engaged exchange. The image was authentic. Nothing was Photoshopped. But the frame that ran aligned with a particular narrative that the broader sequence didn't really support. 

For campaigns, candidates, and anyone working in comms, this is a useful reminder. The threat we should be planning for isn't only fabricated images. It's real ones, selectively shown.

LINK TO FULL ARTICLE

Make Them Remember

Great campaigns don’t blend in. If you’re ready to

stand out, let us know and we’ll be in touch.

QUIVER
100 North Point Center East
Suite 125
Alpharetta, GA 30022

Extreme close-up black and white photograph of a human eye

Contact us

Make Them Remember

Great campaigns don’t blend in. If you’re ready to

stand out, let us know and we’ll be in touch.

QUIVER
100 North Point Center East
Suite 125
Alpharetta, GA 30022

Extreme close-up black and white photograph of a human eye

Contact us

Make Them Remember

Great campaigns don’t blend in. If you’re ready to

stand out, let us know and we’ll be in touch.

QUIVER
100 North Point Center East
Suite 125
Alpharetta, GA 30022

Extreme close-up black and white photograph of a human eye

Contact us

QUIVER

QUIVER

QUIVER