They’ve spent years inside Facebook running elections policy, and the annual watch list has become required reading for anyone serious about digital. The 2026 list lands on a few themes we've been thinking about ourselves.
YouTube is becoming the most important platform for campaigns, sometimes even more than candidate websites, and arguably more than TikTok. AI-generated video is moving off the sidelines and into committee and PAC budgets, especially for attack content.
Micro and nano influencers (folks under 100k followers) are likely to matter more than the household names for most races below the presidential level. The throughline we keep noticing is speed. The campaigns building faster, adapting faster, and publishing more across more platforms will have a structural advantage before voters even tune in.
